
TL;DR: Debra’s $10K breakthrough wasn’t about building a website—it was about rewriting beliefs. Discover how letting go of hustle unlocked her worthiness and aligned her with true abundance.
It’s been a crazy good week for nearly every Positively Focused client. My week has been the same. I want to share all that happened, but there’s so much, I don’t think I can get it all in before next week comes.
So let’s start with this wonderful realization one client had around a new customer she got. I think it’s an experience everyone can relate to. Most people believe you have to work hard to earn money. And for this one client, Debra, that belief showed up loud and clear—just as she was about to receive a $10,000 payment.
Debra is a talented entrepreneur who recently signed a client for a $10,000 website build. The client was eager, ready, and willing to pay. The project would meet all their needs, and Debra already knew the simplest, most elegant way to deliver: by using Squarespace. But instead of feeling excited, Debra was feeling something else entirely—stress, guilt, and resistance.
“I’m feeling this anxiety,” she said in our session. “Like, this shouldn’t be so easy. I should be doing more for $10,000.”
That thought—so familiar to so many—was rooted in a powerful, deeply held belief: that money must be earned through hard work. Debra’s entire system, built from family dynamics and work culture, told her this project required sweat, struggle, and complexity. Squarespace? That felt like cheating.
Going deeper
Debra’s husband, Jim, had offered her practical advice. “He said, ‘They don’t care how you do it. They just want a website that works.'” But Jim’s words, while logical, didn’t land. Why? Because the discomfort wasn’t coming from the client’s expectations—it was coming from Debra’s beliefs.
In the Positively Focused practice, we say: There is no amount of effort that can overcome belief momentum. That means: if your beliefs say you have to suffer to be worthy of receiving, then suffering is what you’ll get—even if everything around you says otherwise.
That’s what was happening with Debra.
So we went deeper. I asked her to explore where that belief came from. She said, “It’s definitely from my upbringing. And my time in corporate. It’s always been: prove your value, grind, deliver more than expected.”

And yet, her life now looks very different. She’s manifesting clients. Debra’s building a business rooted in her values. She’s in the process of unlearning that old belief system—but the old momentum is still active.
“The Universe doesn’t need your effort,” I reminded her. “It wants your alignment. The work is in tuning your beliefs so they match what you are: someone worthy of receiving.”
As we moved through the process together, something softened. She laughed. The tension in her voice began to dissolve.
Then she said, “Oh my god. This really isn’t about the client at all. It’s me. It’s all me.”
Exactly.
Giving ourselves permission
When we believe money comes through effort, we trap ourselves in a pattern where ease feels suspicious, even “lazy”. And yet, manifestations—including financial ones—don’t come from how much we do. They come from how much we align. Action doesn’t create outcomes; it places us at the coordinates where the outcome is already happening as a result of our alignment.
Debra had aligned with a $10,000 client. The evidence was already there and it came effortlessly. But her beliefs hadn’t caught up yet. That’s where the real work was. By the end of our session, she said:
“I feel so much better. That anxiety—it’s not there anymore. I can see how I was making it about the money, but it’s not. It’s about me giving myself permission to receive.”
That’s what the Positively Focused practice is all about. You don’t need to hustle harder to get what you want. You don’t need to manipulate the outer world. All that’s needed is tuning to your inner world.
Because it’s not the work that earns the money. It’s your alignment that opens the door to it. Debra’s journey is one all of us are on. We’ve been taught to glorify effort, to earn our worth, to doubt our ease. But there’s another way—a way that honors our inherent value, aligns us with joy, and makes room for the abundance that’s always trying to reach us.
That’s the work worth doing. And it begins not with effort, but with belief. Feel the joy of being in alignment with the abundance that is yours. Become a client. We always have your back.